Advertising display device



Oct. l1, 1932.- H. T. WALTON ADVERTISING DSPLAY DEVTCE Filled May 26, 1931 2 Sheets-Sheet l INVENTOR.- www@ Twig-j www ATTORNEYS.

Oct. 11, 1932. H. T. WALTON ADVERTISING DISPLAY DEVICE 2 Sheets-Sheet Filed May 26, 1931 INVENTom Jwa IIJ/Milian,

TTORNEYS.

l @im I Patented Oct. 11, 1932 UNITED STATES PATENT ori-Ica j HOWARD 'I'. WALTON, OF COLLINGSWOOD, NEW' JERSEY., ASSIGNOR TO DAVID LUPTONS SONS COMPANY, OF PHILADELPHIA, PENNSYLVANIA, A CORPORATION OF PENNSYL- VAN IA ADVERTISING DISPLAY DEVICE Application led Mayv 26, 1931. Serial No. 540,053.

This invention relates to advertising display devices adapted for use on counters or in store windows; and it has reference more particularly to display devices of a box-like type enclosing lighting means -toilluminate transparencies over side openings in the housings of the devices.

Considered from the'broadest standpoint, my invention is directed toward the provision of an advertising device of the character refcrred to above, which is simple, compact and neat in appearance; which admits of the ready interchange of the transparencies without necessitating dismantling or disturbance of any of the parts at the interior; and which lends itself to very economic manufacture from sheet metal.

Other objects and advantages of this invention will be manifest from the detailed description following in coordination with the attached drawings, wherein Fig. I is an illustration partly in front elevation and partly in longitudinal section showing my improved advertising display device.

Fig. II is a fragmentary illustration of the device drawn to a larger scale with a portion thereof in plan, and another portion in horizontal section.

Fig. III is a cross section taken as indicated by the arrows IIIwIII in Fig. I.

Fig. IV is a fragmentary rear view of a holder frame provided for the transparencies which are to be displayed.

Fig. V is a perspective view of a retaining means associated with the holder frame aforesaid; and

Fig. VI shows a fragmentary perspective view of a memberforming apart of the housing of the device.

In the embodiment chosen for the purposes of illustration herein, the advertising display device of myl invention comprises an elongate sheet metal housing 10, which, in cross section has the configuration of a trapesium, see Fig. III. The body portion of the housing constituting the top 11, back 12, and the bottom 13 is formed by angularly bending a rectangular blank of sheet metal along parallel lines in a manner which will be readily understood from Fig. III, with in'- cidental provision ofa coextensivelongitudinal opening 14 between downwardly and upwardly directed marginal portions 15,16

.of the blank at the front of the structure.

The top and the bottom edges of the opening 14 are preferably finished off by retroversions of the metal of the body portion as at 17 and 18. vThe sidewalls 19 are suitably blanked to accurately fit within the ends of the body portion made as just explained,V

and provided, as shown in Figs. I and II, with plain inward flanges 20, 21 and 22 along those of its edges which correspond respectively tothe top l1, back 12 and bottom 13 Yof the housing, to which latter the said anges Y are permanently secured by rivetingor welding. Within the height of the frontal opening 14, the forward edges of the side walls 19 are first retroverted as at 23 in Fig. II,

and then bent laterally as at 24 to afford:-

fianges whereof the purpose will be presently explained.

Angle strips 25, 26 secured respectively to the top 12 and bottom 13, in conjunction with the down and up turned portions 15, 16 ,set`

apart interiorly of the front of thehousing 10, pockets 27, 28 for retainment of a holder frame 29 containing the transparencies which are to be displayed in the device. In this connection it is to be noted from Fig. II

that the inward flanges 24 of the side walls 19 of the housing cooperate with the strips in the retention of the holder frame.

- The hollow of the housing 10 behind the frame 29 is subdivided, by a series of spaced flange 26a of the strip26 is cut at intervals along its lengthto provide tabs 26o, which, as shown in Fig. VI areadapted to be rolled down over the conductor C to hold itwithin the angle of said strip.

Referring now in detail to the holder frame 29, it will be observed from Figs. I, Il and III, that the same is 0f a length to snugly fit the frontal opening 14 of the housing.V

The fra-me 29 is howeverV of somewhat less height than the housing, so that by a slight lift, the upward projection lt' of the housing front may be cleared and the frame removed forwardly out of the opening 14 without entailing access to the interior of the said housing or disturbingthe parts at the interior. By preference, the frame 29 is blanlred 1ntegrally from stout sheet metal with perimetric top, bottom and opposite end rails 35, 36, 37 and 38, of right angle cross section, and a series of plain transverse bars 39 which correspond to the allocation of the subdividing partitions 30 within the housing and thus rset aparta window 40 for each of the compartments 31. Angle strips 4l at the backs of the transverse bars 39 of the frame 29`in conjunction with the lateral flanges-of the perimetric rails -33 serve to confine glass lights 42, 43 in superposed pairs at the several windows of the frame, with interposi- `tion of the transparencies whereof one is conventionally indicated at 44 in Figs. Il and Hl. The function of securing each pair of the lights 42, 43 with capacity for readyremoval from the frame 29 upon withdrawal of the latter from the housing l0 to permit interchange of the transparencies, is vested in retainers 45, there being two such for each window.` One of these retainers 45 is illustrated in perspective in Fig. V, and, as shown,

Iit is formed from a narrow strip of comparatively thin spring metal. 'At the lower end, the retainer has a short narrow central projection 46 between aligned shoulders 47, and at the top a somewhat longer narrow tongue 43 between aligned shoulders 49. lThe retainers 45 are assembled with the frame 29 by insertion of their tongues 48 as far as permitted by the shoulders 49 into slots 50 of 'corresponding width in the lateral flange 35a ofthe top rail 35 of the said frame adjacent the opposite sides of the several windows as exemplified in Figs. llland IV, and the tongues 48 are thereafter curled .around the edge of the aforesaid flange as at 51. The retainers are thus pivotallysecured so that the projections46 at their bottom ends may be sprung as far as permitted bythe shoulders 57 into slots 52 of corresponding widths in the lateral flange 35a of the bottom perimetric railof the frame. In-

cidentally, the retainers are-bowed inwards to yieldingly engage the innermost of the glass lights 42, 43 and thereby hold them in position against displacement and rattling. Removal of the retainers is effected in the reverse manner, i. e., by bowing them outward to release the projections 46 from the slots 52. For convenience in removing the holder frame 35, the latter is fitted with graps handles 53 which are secured to certain of the cross bars39, see Figs. I and III.

Having thus described my invention, I claim:

l. An advertising display device comprising a housing adapted to accommodate illuminating means, and having an opening in its front closed by a withdrawable frame; a glass backed transparency fitting the frame; ,and means to removably reta-in the glass-against displacement and rattle'in'the frame, the said means being in the form of a bow spring pivotally connected at one end to a bar of the frame and having shouldered projections at their opposite ends adapted to engage in apertures. of corresponding size in the` opposite bar of the frame.

2.v An advertising display device comprising a housing adapted to accommodate illuminating means, and having an opening in its front closed by a removable frame; a glass backed transparency fitting the hollow of the frame; and means to removably retain the Vglass against displacement and rattling within the frame, the.r said means having the form of bow springs with one of their ends pivotally engaging in one bar of the frame and their opposite end formed with shouldered projections to slip into apertures of corresponding size in an ojnoosite bar of the frame.

3. An advertising display device comprising a housing adapted to accommodate illuminating means, and havingan opening in its front closed by a removable frame; and an angle strip within the housing engaging said frame and having one. of its flanges cut Awith provision of straps at intervals adapted to be curledy about a conductor supplying current to the illuminating means fo-r Athe purpose of anchoring such conductor lwithin the angle of the strip. l

4. A device of the character described comprising a metal sheet bent to form the bottom, back, and top of an illuminant housing of trapezoidal cross section, with upturned and downturned flanges at the front edges of said. bottom and top affording a front opening between them and adapted to retain a transparency frame behind them; end walls `first swung forward and then again shifted vertically.

5'. A device of the character described comprising a met-al sheet bent to form the bottom, back, and top of an illuminant housing of trapezoidal cross section, with upturned and downturned flanges atthe front edges of behind said flanges, but removable by mere vertical shifting to free one of its horizontal edges and permit it to be first swung forward and then again shifted vertically.

In testimony whereof, I have hereunto signed my name at Philadelphia, Pennsylvania, this 22nd day of May, 1931.

HOWARD T. WALTON. 

